PARADISE WORLDWIDE, ARMC, AND SAMPRA KEEP BUILDING BRIDGES AND SHOWCASING THE AFRICAN MUSIC INDUSTRY AT REEPERBAHN FESTIVAL 2024
The South African music scene is set to make a major impact at this year’s Reeperbahn Festival with “Building Bridges,” an initiative by Africa Rising Music Conference and SAMPRA supported by Paradise Worldwide.
Africa Rising Music Conference (ARMC) and SAMPRA are excited to announce a groundbreaking collaboration to promote South African talent worldwide. This partnership is set to open up exciting opportunities for South African artists, creating pathways for international exposure and mobility. By showcasing the rich diversity and creativity of South African music, ARMC and SAMPRA aim to elevate the country’s artists to new heights, offering them a platform to shine on international stages like never before
As part of a new export initiative, ARMC and SAMPRA have teamed up with Reeperbahn Festival in Hamburg to showcase South African artist Busiswa, the latest signing to Paradise Sound System and featured on Beyoncé’s My Power. Busiswa will perform live on September 21 and join a panel discussion on South Africa’s evolving music scene. While in Germany, she will also collaborate in studio sessions with local and international artists, making her participation a highlight of the festival and fostering cross-cultural exchange.
Building Bridges Through Music
The Africa Rising Music Conference and Paradise Sound System are thrilled to facilitate this opportunity, aiming to bridge cultures and foster cross-continental partnerships. SAMPRA, who has also supported the Building Bridges Internship in collaboration with Paradise Worldwide, is once again supporting this initiative to make the project a reality. Namakau Socika, who was originally part of the Young Executives program between Paradise Africa and SAMPRA, now the Communications Lead at Paradise Africa’s Johannesburg office, will also participate in two panel sessions at Reeperbahn Festival, showcasing the sustainable impact of the Young Executives Internship.
SJ Nicholson, commenting on the significance of showcase festivals for South African artists, says, “Showcase festivals like Reeperbahn are crucial for South African artists. They provide a unique platform for our talent to be seen and heard by a global audience, opening doors for international collaborations and business opportunities. We are thrilled to see Busiswa and other talented artists representing South Africa on such a prestigious stage.”
Program at Reeperbahn curated by Collabeez:
Thursday 19/09/2024:
East [C2], 1 – 2 pm
Session: Bridging the Gap: Connecting European Audiences with African Music Roots
Moderation: Inès Ouqs
Speakers: Mario Da Costa [Out4Fame / Blackberry Dreams], Carlos Wind [Latfro Entertainment], Busiswa, Sarah Jane Nicholson [ARMC, Paradise Worldwide]
East [C2], 4 – 5 pm
Session: Broken Systems, Bold Sounds: South Africa’s Musical Resistance
Moderation: Inès Ouqs [Latfro Entertainment]
Speakers: Luyanda Mafiyana [Selective Hearing], Namakau Star [Paradise Worldwide], Bongeziwe Mabandla [Black Major]
Friday 20/09/2024:
Schmidt [Angies], 2.45 – 3.45 pm
Session: Unleashing Potential: Harnessing Southern Africa’s Music Market for Explosive Growth
Moderation: [Namakau Star Paradise Worldwide, ARMC]
Speakers: Sarah Jane Nicholson [ARMC, Paradise Worldwide], Sevi Spanoudi [Black Major], Luyanda Mafiyana [Selective Hearing]
Stay tuned for more information about Busiswa and future showcase festivals to be announced in the coming months.