Paradise x Amsterdam Dance Event


The last edition of the Amsterdam Dance Event, the most important and influential breeding ground for electronic music culture and talent, hosted 450.000 attendees over its week of events, around a thousands activities, and the presence of the Paradise Worldwide team! Here, a little wrap-up of what our team was up to during ADE.

“ADE was a fantastic party for meeting talented and hard working artists and labels pushing the traditional boundaries of business models in order to make them more transparent, democratic and profitable for creatives.” Juan Aguilar, Composers Manager at Paradise.


Members from the Paradise team made their way to the Amsterdam Dance Event from various of our worldiwde offices! Julio Galvez & Deron Delgado joined from the Paradise Americas office, and several of our team members joined as well from all over Europe and gathered in Amsterdam for a week of meeting clients, partners & making new connections.

Together with a group of 30 music lovers from all over the world, Sarah Jane Nicholson (MD Paradise Africa & Founder of Africa Rising Music Conference) cycled from London to Amsterdam over the course of four days and 500 kilometers to raise money for the Bridges for Music Programme, which provides underpriviledged children with a free music education. The team fundraising got over 37.000 pounds!


After completing the ADECYcle, Sarah Jane Nicholson speaked at the “Amplyfing Africa” Panel during ADE; where, alongside Thilini Jayawickama, Josi Chave and Martin Ruessmann, she discussed the opportunities and developements in the fast growing music economy in Africa. Meanwhile, Deron Delgado, MD of Paradise Americas spoke at the panel: “What So Special About Direct 2 Fan Marketing?”.


We held a two-day open house, during which we met with various clients & partners. Of course, the Paradise team also was present at some parties and events of the Paradise family. Julio Galvez, Label Manager at Paradise Americas, played during ADE; and our team went to the FCKNG Serious party, which they held with the Secret Project Festival, where Boris Brejcha and the FCKNG Serious team played & where he played his release “Timelapse”.

“It was two firsts for me. First time in the beautiful city of Amsterdam. First time at ADE, an incredible opportunity and experience meeting industry leaders in the electronic music space and celebrating with my new team. Dance music seems to be going through a post-covid boom period, and after many meetings and ADE parties, I’m excited for the year ahead. With the fantastic labels and artists we work with at Paradise we are perfectly placed to help drive the continued success in this space.” Will Stephenson, Label Manager at Paradise.