How to Use Instagram to Your Benefit

By Leila Salinas

As a musician it is important, now more than ever, to keep up with social media. Your presence as an artist on the different platforms has the potential to make or break your career; and provides the opportunity to form a real connection with your fans and fellow musicians. On our blog article today, we are unpacking a great platform for promoting your music: Instagram! We gathered up some tips for you take into consideration to get the maximum reach! Read below to get some useful tips & know-how to promote your music in Instagram effectively. 

Edit and maintain your profile

Being the first thing that people see when they come across your Instagram account, it is very important that you make your profile as visually appealing as possible. Make sure that your profile picture is updated, that all the right information is in your bio, and get verified! Your profile picture should be a high-quality image that represents you as an artist. Your bio should be clear, and describe who are and what you do. On your bio, you should also include a link to your music or website. 

Make a plan and Schedule 

In order to not go down the rabbit hole, we strongly advise for you to schedule your posts in advance, and make a clear schedule of what you are sharing. This way, not only you will plan your content, but you will also make sure that you’re being consistent. 

Content, content, content

Posting great content will help you promote your music on Instagram. Nowadays, this would include videos (Reels) and photos that showcase your music and you as an artist: Gig photos & content work wonderfully! As with your profile image, make sure that everything you post is high-quality and follows the narrative you want to promote. 

Instagram Reels

We mentioned it before, but we cannot emphasize it enough: Reels are the best way to get noticed on Instagram. Unlike other types of Instagram posts (Photos, Carousels), Reels have their own tab on the home feed navigator bar, making them more discoverable. Let’s not forget, short-form videos are trending at the moment! Reels can help you promote your music in a creative way. You can create videos, showcase your live performances, and show your fans a behind-the-scenes look of your career. 

Don’t forget about Hashtags

By using relevant and popular hashtags that relate to your music, your genre, and your brand, you’re ensuring to get a wider audience on Instagram. This helps you appear in search results and be discovered by new fans. 

Get your tracks on Music in Stories 

If you’re a verified artist on Instagram, you can add your tracks to Music in Stories feature, allowing your fans to use your music in their stories. A great way to increase your visibility! 

Go Live 

Doing a live on Instagram is a great way to connect with your fans in real-time. Consider playing live, or just answering questions from your audience. Plus, when you go live your followers get a notification; which can help increase your visibility. 


Ask your fans to share your content, tag their friends or repost your music in exchange for a chance to win a prize. This will not only increase your visibility, but will also provide you with an easier way to engage with your audience. 

Sponsored posts & Ads 

The Instagram ads and sponsored posts are a great way to reach more people in the platform. Create targeted ads based on demographic, location, interest and behaviors. 

We know, it is a lot! 

It takes hustle, but we understand, and more importantly we know! We at Paradise deliver industry leading strategies and solutions for our creative partners. Get in contact with us to know more about our offering regarding Social Media and AdWords.